Why Advertise
Launched in India in 1992 the Zee Network now broadcasts to over 550 million consumers across 120 countries; programmes cover news, cinema, comedy, drama, soaps, music and education. Their success is due to their understanding of the historic Indian and South Asian cultures, combined with 21st century technology.
In February 1995 Zee TV began transmitting to the U.K.'s extensive Asian community who appreciate a 'home from home' service being available to them in their adopted country. Six channels, Zee TV, Zee Music, Zee Cinema, Alpha Punjabi & Zee Gujarati are broadcast into the homes, offices and shops using satellite and cable technology and the appeal is to both the traditional Asian viewer and the younger Anglo-Asian generation. The Zee TV network is currently reaching over 1,000,000 people across the U.K.
Zee TV magazine subscribers will receive both the Zee Lifestyle edition and Zee Property & Finance magazine in spring/summer 2008.
The opportunity exists for just a handful of companies from each relevant area of business to present their products and services to this community. Those companies involved will not only be reaching an audience of cash-rich consumers but will also enjoy a perceived endorsement from Zee TV in the eyes of their subscribers, their extensive families and numerous friends.